Are you sick of feeling rushed? As the owner of a small business, you do everything from baking to keeping the books. You know you need to build EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) to rank on Google and connect with real customers, but who has the time?
Using your AI assistant (like Gemini or ChatGPT) as a highly-trained, personal executive assistant is the key.
We already know how to use the R.A.F.T. system to make prompts that sound like people. Let’s use that system to make a simple, repeatable 7-day schedule that does 80% of your work for you and makes sure that all of the content sounds like you. You should be able to finish this plan in 30 to 45 minutes a day.
1. The EEAT Core: What Makes a 7-Day Plan Work
The one thing that works best for small businesses when it comes to content marketing is a weekly plan. It does two things very well:
It Fulfills Google’s Need for Newness: Google likes it when a website and social media presence are active and up to date. A weekly cycle gives this consistency, which is a subtle but strong sign of higher Trustworthiness.
It gets customers used to it: Your audience starts to look forward to your content on certain days, like advice on Tuesdays and stories on Fridays. This predictability makes the T (Trustworthiness) factor stronger, which makes people want to come back to your website [Homepage Link].
The main goal is simple: Every piece of content this week needs to include your Experience (E) and help your business build Trust (T).
2. Your Action Plan: The 7-Day Breakdown of the Content Cycle
The weekly cycle makes sure that you cover all the important parts of your business and that you use EEAT on all platforms. Every day, we give the AI a different R.A.F.T. Role to make sure that every piece of content has a new, unique voice.
Day 1: The Deep Dive (Knowledge and Power)
Start the week by working on the biggest piece of content: an outline and first draft of a long-form blog post (about 1500 words). The point of this is to show that you are an expert and an authority. You should give the AI the R.A.F.T. role of a skeptical expert in the field.
Why it works: The AI won’t just write boring, textbook facts if you make it a Skeptical Expert. Instead, it will question common industry myths and give the topic a critical, authoritative voice, which is the main point of the A in EEAT.
Your Human Step (The 10% Change): After you’ve finished the draft, write a short introduction about why this topic is important to you and a short conclusion about a time you were wrong about this topic before you learned the truth.
Day 2: The Direct Connection (How Reliable It Is)
Now, turn the main point of the Day 1 blog post into a Personalized, Casual Email Newsletter. This action makes Trustworthiness the highest it can be. The best R.A.F.T. role for the AI here is that of the tired but honest founder.
Why it works: The Tired, but Honest Founder persona automatically uses short sentences, contractions, and a tone that people can relate to. This skips the formal language and goes straight for the human connection, which is very important for email marketing.
Your Human Step: The 10% Change Include a detail that is unique to you. For example, you could say a specific date, a well-known place in the area, or the first name of a customer who has changed. This is your fingerprint.
Day 3: The Proof in Pictures (Experience)
On day three, you need to show your Experience through a 30-second Instagram Reel or TikTok Script. The High-Energy Customer Advocate should be your AI’s job.
Why it works: Short videos are a great way to build trust. The Customer Advocate persona is all about how your product or service makes people feel and what it does for them, not just what it does. This persona naturally uses strong, action-oriented verbs, which are great for visual content.
Your Human Step (The 10% Edit): Don’t read the script word for word while you record the video. Let your natural pauses and accent show through. This easy step makes the content completely human and impossible to find, which is a big help for your Social Media engagement.
Day 4: The Trustworthy Problem Solver
Make short FAQs and Quick Answers for your website on this day. This content is very important for on-page SEO and for quickly building trust by clearing up any questions. The AI should be a clear and simple teacher.
It works because people use Google to look up questions. You can get short, clear answers that are great for Featured Snippets (the quick answers at the top of Google) and right away give you credibility by making the AI a Clear Educator.
Your Human Step (The 10% Change): Check out the last five messages you sent to customers or DMs on social media. Use one of those questions as the title for a new FAQ, but make sure to use simple language.
Day 5: The Social Proof Amplifier (Being Authoritative)
The goal is to take a real customer review and rewrite it so that it has the most effect on a sales page or as a quote graphic. You are the Humble, Grateful Owner in your R.A.F.T. role.
Why it works: The Humble Owner role is used to frame the testimonial in a way that shows real gratitude and humility, which shows the human side of your business. This balanced approach makes you seem more authoritative than a generic, flashy claim.
Your Human Step (The 10% Edit): Write one sentence about the person who gave the testimonial that shows how you feel about them. “When Sarah sent this, I really did get a little teary.” That’s why we do it.
Day 6: The Competitive Edge (Knowledge)
This content is meant for high-level use, like an Internal Strategy Memo or a private, premium newsletter. The goal is to improve your knowledge by carefully looking at the market. The AI should act like a great financial advisor.
How it works: The Financial Advisor role makes the AI look at your market, your business plan, and your profits and costs. This process helps you become more knowledgeable and gives you great, data-backed ideas for making content in the future [Next Content Idea Brainstorm].
Your Human Step (The 10% Edit): You need to figure out what the most important thing you will do next week for your business (not just for content) based on the feedback. This is a real plan.
Day 7: Check the System (Trustworthiness)
Spend this last day on scheduling and reviewing. This is about making things run more smoothly inside the company, which builds trustworthiness outside the company through consistency. The Organized Operations Lead is the R.A.F.T. Role for today.
Why it works: This step makes sure that everything from Days 1 to 6 is scheduled correctly, the links work, and the topics for the next week are ready. This calms people down and makes sure that the content flows smoothly, which is an important part of running a small business [Business Efficiency Tools Article].
The Human Step (The 10% Edit): Check out the analytics for your site. What was the best part of last week’s content? Write down one specific reason why you think it resonated with the audience.
3. The Secret of the Low-AI Score: The Editing Mindset
You need to think like an editor who is looking for robotic language, not just a prompter, to keep your content below the 10% AI detection score on tools like ZeroGPT or CopyLeaks.
Use contractions a lot: AI often writes out “it is,” “you are,” or “we will” by default. You need to change these by hand to “it’s,” “you’re,” and “we’ll.” This is the most obvious sign of writing that sounds like a person talking.
Put in “flaws” on purpose: Say things like “Y’know…” or “Let’s be real,” or “Honestly, this part is harder than it looks,” or “Don’t worry, I mess this up all the time.” These are the natural pauses and admissions that AI can’t make, which lowers the AI detection score by a lot.
Put Natural Flow First: Say your content out loud. If you trip over a word or it sounds strange, you need to rewrite that part in your own voice. When the language flows naturally and simply, it’s always easier for the reader to understand.
4. In the end, be the boss of the bot.
In the age of AI, the secret to a successful Small Business Content Strategy is to use technology to enhance your unique EEAT, not replace it. With the R.A.F.T. system in this 7-day plan, you can stop being a frantic content creator and start being a strategic content director.
You give the Experience and the Voice, and the AI takes care of the speed and the structure. This balanced approach makes sure that your content is well-researched, easy to read, follows Google’s rules, and most importantly, that your human readers will love it. Now, take charge of your bot!
